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News
11.07.2024
BWI Group set to start EMB production in 2026, targets “All-by-Wire” by 2035
BWI Group announced on July 10th its “All-by-Wire 2035” global strategy: provide global customers with more smart mobility solutions, leveraging its expertise in brake-by-wire, active suspension, and intelligent systems and architectures.
![](https://www.bwigroup.com/wp-content/uploads/2024/07/George-Chang-BWI-Group-CEO-announces-EMB-is-set-start-mass-production-in-2026.png)
BWI Group Leadership Team
This information is confirmed as of June 28, 2024.
George Chang
Board Director and Chief Executive Officer
![](https://www.bwigroup.com/wp-content/uploads/2023/10/01-George-Chang-03-Headshot-small.jpg)
George Chang
Board Director and Chief Executive Officer
Per Nielsen
Co-Chief Financial Officer
![](https://www.bwigroup.com/wp-content/uploads/2023/10/02-Per-Nielsen-03-Headshot-small.jpg)
Per Nielsen
Co-Chief Financial Officer
Yong Xu
Co-Chief Financial Officer
![](https://www.bwigroup.com/wp-content/uploads/2024/06/Xu-Yong-300x300-px-1.png)
Yong Xu
Co-Chief Financial Officer
Doug Carson
Sr. VP Engineering and Chief Technical Officer
![](https://www.bwigroup.com/wp-content/uploads/2023/10/04-Doug-Carson-03-Headshot-small.jpg)
Doug Carson
Sr. VP Engineering and Chief Technical Officer
Simon He
Vice President and Chief Human Resources Officer
![](https://www.bwigroup.com/wp-content/uploads/2024/04/03-Simon-He-Headshot-Photo-2-crop-04-small.jpg)
Simon He
Vice President and Chief Human Resources Officer
Franck Roussel
President North America
![](https://www.bwigroup.com/wp-content/uploads/2023/10/05-Franck-Roussel-Headshot-small.jpg)
Franck Roussel
President North America
Patrice Colomb
President Europe and Sr. VP Supply Chain Management
![](https://www.bwigroup.com/wp-content/uploads/2023/10/06-Patrice-Colomb-Headshot-small.jpg)
Patrice Colomb
President Europe and Sr. VP Supply Chain Management
Yongwei Jiang
President China
![](https://www.bwigroup.com/wp-content/uploads/2023/10/07-Yongwei-Jiang-Headshot-small.jpg)
Yongwei Jiang
President China
Alessandro Manca
VP Sales, Marketing and Business Development
![](https://www.bwigroup.com/wp-content/uploads/2023/10/08-Alessandro-Manca-03-Headshot-small.jpg)
Alessandro Manca
VP Sales, Marketing and Business Development
Isabella Zhou
VP Legal Affairs
![](https://www.bwigroup.com/wp-content/uploads/2023/10/09-Isabella-Zhou-Headshot-small.jpg)
Isabella Zhou
VP Legal Affairs